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Reader Voices: Who Pays for Content?

By Ed Foster, Section The Gripelog
Posted on Mon Jun 25, 2007 at 08:36:42 AM PDT

As newspapers and other print publications shrink while the webosphere grows ever larger, will the quality of content available to us all get better or worse? Ever since I raised that question in my comments about InfoWorld ceasing its print publication (see "Out of Print"), readers have been sharing some very interesting thoughts on the subject with me.


"You make a very good point, a point about which I have been concerned," wrote one reader. "Publications -- whether in print or online -- must have content and the content must be authoritative. Why else would anyone take the time to read anything? Blogs are fine but blogs are essentially opinions of individuals. Citizen reporters are usually not trained to report accurately, and there is no way to tell if an article is accurate, biased, or fraudulent unless there is a news organization backing the article to certify/check for accuracy. The NY Times or the Wall Street Journal would have little value if it contained nothing but opinion columns and commentaries. We need hard news--whether it be about politics or computers or the entertainment industry. If the current trend continues to downsize and minimize authoritative content, I am afraid that future Americans will read only opinions, commentaries and musings."

If you're going to have authoritative content, doesn't someone have to foot the bill? "Yup, that one's been puzzling me ever since the time I started doing most of my own news reading on the web," wrote another reader. "Most of the best web news sites are parasites on some print publication. The few that aren't -- Salon, for example -- usually have small budgets and similarly small staffs. AP wire copy shows up all over the Web, and I assume most of the sites that use it pay for it. But if we wind up with no news but what AP delivers from its staff reporters, where does that leave us? Has anyone -- E&P or Poynter or CJR, maybe? -- done a good survey of how print-plus-Web publications are approaching the question of who pays the reporters? Is anyone onto a good formula?"

Many readers were concerned about the point that the Googles and Yahoos get much of the ad revenue without producing the content. "I couldn't agree with you more," wrote another reader. "The web has no editor -- we look at personal blogs for medical advice, computer advice, and what televisions to buy. Yet there is no responsibility nor is there any accountability for the information that is published there. Where do you go to find reliable information? Do you Yahoo or Google it? The Internet is vast and like e-mail -- meaning unfortunately that most of it is garbage."

The disappearance of print publications could have some other long-term consequences. "The issue of web publishing vs hard copy publishing, and the distribution of advertising income to those who do not provide original content, is of utmost interest," wrote another reader. "I enjoy model trains as a hobby. Since my retirement, I've seen several publications either cease publication or reduce the number of pages that they do print. As you say, it's a matter of how the advertising dollar is allocated. I'm also concerned about its long-term availability and the costs for access. I've been able to assemble a complete set of Model Railroader magazines from 1950 to the present date. I could assemble this collection because hard copies of the early issues are still available -- albeit via second hand copies - at various flea markets and hobby shops. I've paid for this information once. I can access it as often as I want and there is no ongoing access charges. The web-based publishing model with its ongoing charges for information access scares me."

Some readers did see at least some reason for hope. "As I see the shrinking trade press and the decreasing revenue trends for newspapers, and as I watch the transformation of what used to be regarded as the national television news into a simple-minded entertainment medium, I am a little worried," wrote one reader. "But I'm hopeful that there are some countervailing forces. NPR, for example, as a subscription-based entity, is well-placed to prosper as people realize we can rely less and less on the mainstream media to give us the information we need. Intelligent bloggers like TalkingPointsMemo, which has shed a great deal of light on the US Attorney sacking story, occasionally raises money from readers (recently, something like 2000 people contributed in two days) over and above the advertising revenue from the web site. As for the trade press, I'm not sure how this will play out. I guess it remains to be seen how the web-based advertising will support the kind of reporting we'd like to see, or whether there'll be more subscription-based alternatives."

Others, however, are less optimistic. "I recently attended a presentation by the editor of a metropolitan newspaper, and he echoed much of what you said," wrote one reader. "He talked about the content issue and related how the now main news sources that we have our merely repeaters of what newspapers have discovered and printed. What I know to be true is that if there is no one investigating, gathering, sorting out fact from fiction, and if all the sources are just relying on each other, then democracy as we know it will no longer exist. What makes me say that is while the news reporting industry is making a shift, those at the political level with less than honorable intentions are not. They will flourish. There will be no one to report on them. Most severely will be that which affects us the most - the local newspaper. The local politicians will have a field day with the demise of the newspaper and its reporters. And lastly, it leaves the citizen with nowhere to turn. No one to listen. And it will be, and probably is, too late."

What's your opinion? Create a little unpaid web content yourself by posting your comments below, or write me at Foster@gripe2ed.com.

< Sold Down the Digital River | Lawyers Virtually Call the Tune in Redmond >


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Reader Voices: Who Pays for Content? | 21 comments (21 topical) | Post A Comment
Quality of content has always stunk[ Reply to This ] (none / 0) (#1)
by Anonymous User on Mon Jun 25, 2007 at 11:27:19 AM PDT

I've had little but contempt for the fact-checking and bias-avoiding abilities of just about every newspaper I've read in my life, and the above problems are only getting worse, at even the "best" papers. The same goes for magazines and especially the rah-rah trade press. Enthusiast journalism, ugh. Never saw a free review copy they didn't love, or a PR kit they wouldn't copy to produce an "article" [sic].

Blogs and websites are frequently no better, but at least they lack the mostly inaccurate legacy perception of objectivity and quality that gives MSM sources unwarranted influence still. The geeky oneupmanship and dogpiling culture of the internet also means that blog misrepresentations seldom go unchallenged for long.

If MSM are dying, let them die. They won't be missed. They don't do anything well now and haven't for some time.

[ Reply to This ]



video joiner[ Parent | Reply to This ] (none / 0) (#20)
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[ Parent | Reply to This ]


Rise of the writer[ Reply to This ] (none / 0) (#2)
by Anonymous User on Mon Jun 25, 2007 at 01:38:41 PM PDT

Newspaper spend a lot of money on presses, delivery trucks and all of the other things that go into putting words on paper and distributing these pages. As such they have a vested interest in making sure that these costs will be covered and avoid anything that will put their revenue stream at risk and they invest heavily in quality control (aka editing). In the online world printing and distribution costs are minimal so in the earlier phases of the online world we have lots of new voices and business models. At the same time the velocity of information has increased as had demands for peoples attention. As a result writers and organizations that can get useful information to people quickly will eventually be a bigger success online and will ultimately be paid more too. At the present time advertisers are slowly shifting their marketing budgets online. As they see results they will move more online and online writers' salaries will go up. Right now advertisers are not optimizing their budgets and are allocating too much money to traditional media, particularly for consumer goods that skew younger.

[ Reply to This ]


Rise of the writer (part 2)[ Reply to This ] (none / 0) (#3)
by markatty on Mon Jun 25, 2007 at 02:25:40 PM PDT

Today we see lots of "repeaters" of information, because people are willing to offer their opinions for free, but few are willing to spend hours sifting through records for hours to find that one gotcha fact. As a result opinions are up and well-researched factually accurate information appears to be down, but is this really a problem.

The information consumers are more interested in useful information than information that is accurate to the nth degree. (Do most people really care whether the new Gateway desktop has a 140 or a 160 gigabyte drive? Editors do but their reader don't see the distinction as important, unless they are about to buy 200 of them.) People are voting with their clicks for useful over accurate.

At the same time if you supply bad information on a subject that they do care about, the blogosphere will quickly point that out and reputation declines as will your number of clicks and hence your potential ad revenues. For solo/small groups of writers maintaining your reputation is vital, since unlike the Washington Post their is no institutional reputation to fall back on. As a result successful online writers are likely to be even more successful, because one major screw-up can cost them their revenue stream.

As advertisers shift budgets online bloggers/writers/reporters will be better compensated and can afford to spend more time developing and researching stories. One big hit is more valuable than a lot of little stories, but in a 24 hour news cycle lots of little hits are the cash cows for news aggregating blogs. People will read these blogs as long as they save them time and give them useful information. As long as enough people read them, advertisers will find them.

We will also see the rise of the investigative mob as people take the wiki approach with dozens of people contributing information to the story. Interestingly, these mob investigation stories will only become big, at least in the digits decade, when mainstream media pick them up.

The news world is changing, but good writers have a chance to be stars with all of the success, problems and remuneration of the stars of entertainment.

[ Reply to This ]



Who actually pays for content[ Parent | Reply to This ] (none / 0) (#4)
by claborne on Tue Jun 26, 2007 at 11:36:08 AM PDT

There is a lot concern about people like Google and others not paying for content. People need to first realize that you can't just apply the old operating model of content producers to books and magazines and follow the money. You need to first adapt your perspective to what we have today, web 2.0, where there are producers and value adders all along the chain. Much of what we have is co-collaboration. Google isn't getting this for free. They do pay for it through people to design UI and systems that field a massive infrastructure to gather and assimilate the content in a way that I want. Google adds value or they wouldn't exist in the new model. Look at the system and I think that you will find that people that are not adding perceived value will die away.

In strict terms, I think that many content producers are in fact compensated in many ways, sometimes via advertising revenue from the traffic that flows in. Does InfoWorld (even this BLOG) receive any add revenue. InfoWorld creates value, is rewarded via advert dollars and pays you. In the end, I pay for content. I buy the products that have inflated price tags that cover advertising dollars in your on-line magazine. It's not the end of the world, it's change, it's "wikinomics" at work and it will continue to evolve. http://cyberthought.com

[ Parent | Reply to This ]



MSM should go to a mirror and utter this phrase - [ Parent | Reply to This ] (none / 0) (#5)
by Anonymous User on Tue Jun 26, 2007 at 11:38:30 AM PDT

Printed MSM very well could utter one of the most memorable quotes ever to grace their pages. Walt Kelly said it rightly through his comic strip POGO "We Have Met The Enemy and He Is Us".

Much of the MSM "news articles" ARE injected with personal opinions, comments and even snide remarks by the reporter. I cannot remember the last time I read an article in a "newspaper" that was a clean news article.

I propose that the MSM newspapers and even most magazines are in decline and facing oblivion precisely because they allow their reporters to express personal opinion and add paranthetical comments to "news" articles without disclosing the content as such.

The net result of this is that it becomes too tedious to read through the alledged news article removing the injected opinion and comments to get to the facts; consequently, people choose not to waste their money and time.

patientdave

[ Parent | Reply to This ]



Not sure that is a correct representation[ Parent | Reply to This ] (none / 0) (#7)
by mklange on Tue Jun 26, 2007 at 01:22:56 PM PDT

Today we see lots of "repeaters" of information, because people are willing to offer their opinions for free, but few are willing to spend hours sifting through records for hours to find that one gotcha fact. As a result opinions are up and well-researched factually accurate information appears to be down, but is this really a problem.

The problem you describe often more fully applies to the mainstream media than to the internet world. For example, during 2004, while the rest of the mainstream media outlets were content to repeat the "Rathergate" stories as fact, with little or no fact checking of their own, bloggers and others in the internet world were digging deeply into the "documented evidence" and finding significant problems and errors with this. This gave rise to the "pajamas media" group that shared and critiqued results of various analyses.

The same holds true for the fraudulent Reuters photographs during 2006, in which a Palestinian stringer photo-shopped smoke across Beirut to make the situation appear more dire than it was. Mainstream media just ran the story -- bloggers and internet readers caught the facts. Ditto for the alleged Israeli targeting of an ambulance. The MSM was delighted to demonize Israel with the story despite it not even coming close to passing the "smell" test.

The lack of fact checking seems to be prevalent in the MSM as long as the story matches their template.

[ Parent | Reply to This ]



Some People Should Get Out More![ Reply to This ] (none / 0) (#6)
by Anonymous User on Tue Jun 26, 2007 at 12:24:42 PM PDT

"Citizen reporters are usually not trained to report accurately, and there is no way to tell if an article is accurate, biased, or fraudulent unless there is a news organization backing the article to certify/check for accuracy."

And you REALLY think professional reporters are trained to report accurately?

Not so!

Look at what the major journalism schools are teaching:  ADVOCACY reporting and journalism.  Even the cable Weather Channel refuses to hire "weather" reporters that do not subscribe to the political beliefs of the president of WC!

Look at where and when the Scripps-Howard "news"papers put conservative commentators and articles!  Since 1983, I have lived in Scripps-Howard controlled zones.  The S-H moto is: if it ain't liberal; it ain't news!

"The NY Times or the Wall Street Journal would have little value if it contained nothing but opinion columns and commentaries. "

Not So!

Opinion columns and commentaries do a great business.  I shop at Books-a-Million and they have at least one hundred publications based  on opinion colums and commentaries.

I do not know where the person who wrote the quotes lives but it does not appear to be a reality-based location.

[ Reply to This ]



Eh.[ Parent | Reply to This ] (none / 0) (#11)
by Anonymous User on Wed Jun 27, 2007 at 11:41:35 AM PDT

"The S-H moto is: if it ain't liberal; it ain't news!"

That's still a step up from "You furnish the pictures; I'll furnish the war".

The mainstream media are like anything else of human origin: sometimes questionable in their behavior or motives, and generally with a checkered past.

[ Parent | Reply to This ]



Reliable content[ Reply to This ] (none / 0) (#8)
by OPMartin on Tue Jun 26, 2007 at 03:10:07 PM PDT

I'm not sure what the most likely thing is that will happen, but I think that one possibly desirable scenario is that there may arise content rating organization(s). If the news companies are smart they would do this. Ideally, they could work with your browser and major search engines the way McAfee's Site Advisor does - maybe the two should join forces. The service could be paid for by being bundled with your internet connection the way ISP's now bundle security options. Or by subscription if you want to get the better, expert recommended one, like it is now. Kind of a snopes.com for the web. The danger is that the content ratings could get politicized, but that is the same requirement that we now have for news: that it be unbiased. We vote for the reliable sources by rewarding them with our dollars. It all boils down to whom you choose to believe.
OPMartin
[ Reply to This ]


Reliable content, part 2[ Parent | Reply to This ] (none / 0) (#9)
by OPMartin on Tue Jun 26, 2007 at 03:53:40 PM PDT

Oh, yeah, since there are also now services which filter out morally objectionable content, such as Bsafe Online, maybe it would be nice to have one service in which we could choose the criteria from a list that we wish to be included in the formula that provides our personalized ratings. Just another idea.

May the Lord bless you,
Philip
OPMartin
[ Parent | Reply to This ]


I agree with the first response[ Reply to This ] (none / 0) (#10)
by Anonymous User on Tue Jun 26, 2007 at 04:16:10 PM PDT

It's easy to go after Fox for not being "fair and balanced." But did you expect the NY Times to be a shill in the run-up to the war? Do you remember the Jayson Blair fiasco, the Judith Miller shenanigans, or the info they withheld before the elections?

[ Reply to This ]


MSM Forfeits[ Reply to This ] (none / 0) (#12)
by jimdoria on Thu Jun 28, 2007 at 09:28:29 AM PDT

The rise of Internet self-publishing has hastened the demise of MSM, but it is far from the only factor. In many ways, they've made themselves irrelevant by forfeiting their role as the "fourth estate".

Honesty in the press has taken a beating in the last few decades, from various angles. An increasingly media-savvy political regime (and I'm not just talking about the current administration, or even the preceding one) has made access to official sources the currency of political journalism. The result is a press corps that cozies up to their "adversaries" at the risk of being shut out. The graying of the reporters and those they cover has an effect as well. A lot of these guys (and gals) have been working together for years now. Familiarity takes the edge off of opposition.

Also, the legal team is now a player in the newsroom. It's harder to craft an honest appraisal of facts when a lawyer is peering over your shoulder, red pencil in hand, looking for potentially actionable language. And perhaps the 500-pound gorilla in all of this is corporate consolidation. Rather than many news organizations whose primary mission was factual reporting, today's new organization is likely to be just a small branch of a much larger enterprise, which often has other goals and priorities. These can and do run counter to the mission of accurately reporting critical, relevant information.

There are just too many reasons to question the motives and behavior of most news outlets today. People aren't stupid. In the marketplace of honest reporting, MSM hasn't tended their "brand" very well and now they are losing business because of it.

[ Reply to This ]


Micro Payments?[ Reply to This ] (none / 0) (#13)
by Anonymous User on Tue Jul 03, 2007 at 11:32:25 AM PDT

If we can ever get a micro payment system going, we could dump the whole advertising scheme.

[ Reply to This ]


Micro payments[ Parent | Reply to This ] (none / 0) (#14)
by Anonymous User on Mon Jul 09, 2007 at 12:30:10 PM PDT

The only "micro payment" scheme that will work is where you pay in bandwidth and capacity to help distribute something. Also known as BitTorrent.

[ Parent | Reply to This ]


a late reply[ Reply to This ] (none / 0) (#15)
by smyran on Fri Jul 20, 2007 at 01:13:22 PM PDT

A late but pertinent reply. http://cfvogt.com/ Have a look at Volume 5, No. 7 July 20, 2007 edition of Enterprise Ethics.

[ Reply to This ]


Hey[ Parent | Reply to This ] (none / 0) (#16)
by Anonymous User on Fri Jul 20, 2007 at 05:55:50 PM PDT

How about a more direct link? Instead of a link to the front page of the site and then vague and unuseful directions to find the article, just paste the URL of the actual article itself.

The site's "archive" and "site map" links have been of no help, by the way. The latest article link I can find there is dated September 2006. There is nothing from 2007, and nothing there organized as "Volume X, No. Y" for that matter.

[ Parent | Reply to This ]



The NY Times...? What?[ Reply to This ] (none / 0) (#17)
by Anonymous User on Tue Jul 31, 2007 at 03:42:07 PM PDT

"The NY Times...would have little value if it contained nothing but opinion columns and commentaries." I agree, the NY Times has little value for it contains nothing but opinions and commentaries in the the alleged "news" stories. For the last 23 years, I have lived in cities with Scripps-Howard newspapers and nothing printed in these "news"papers is news. It is all opinions, commentary, and censorship.

[ Reply to This ]


The truth about the AP[ Reply to This ] (none / 0) (#18)
by Anonymous User on Thu Aug 02, 2007 at 11:29:33 AM PDT

The AP is just a collection of newspaper, radio and television stations. That is why it is the Associated Press. Any local reporter can log in and post a story. When journalism meant fact checking and some level of honesty, the AP was a very good source. However, with the decline of ethics and integrity the trustworthiness of the AP has declined as well. Worse, today most news organizations "fact checking" at best goes only as far as finding 2 separate sources. So they find that some local TV station ran the story and see it on the AP. They never bother to check that the AP article was written by the same TV reporter. I hate it when one news organization uses another for it's source. "CNN reports that ..." In other words, we are too lazy/cheap to find out anything ourselves. That is why I look to the BBC for my news, both on the TV and satellite radio. You hear about so much more, don't get nearly the level of political spin, and can believe more than 10% of what they say.

[ Reply to This ]


Speaking of fact checking[ Parent | Reply to This ] (none / 0) (#19)
by Ed Foster on Sat Dec 15, 2007 at 03:36:54 PM PDT

Just in case someone chances upon this, the above post is completely incorrect in its description of how the AP works. -- Ed

[ Parent | Reply to This ]


yes[ Parent | Reply to This ] (none / 0) (#21)
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[ Parent | Reply to This ]


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