Free Technology Newsletters
» All 33 InfoWorld Newsletters
Technology & Business Daily
 
InfoWorld
 
   

A New Day for Corporate DRM

By Ed Foster, Section The Gripelog
Posted on Tue Nov 28, 2006 at 01:33:44 AM PDT

"A New Day for Business" is the way Microsoft is billing this Thursday's rollout of the business versions of Vista and Office. But I wonder if corporate customers won't eventually look back on the end of November 2006 as the point when they ceded control of their organizations' networks to the anti-piracy efforts of big software publishers.


A fair amount of attention has been given to Microsoft's SPP (Software Protection Platform), the DRM technology debuting in Vista that combines the best -- or the worst, depending on your point of view -- of Windows XP product activation and Windows Genuine Advantage verification. But I haven't seen nearly as much discussion about Microsoft Volume Activation 2.0, the corporate piece of the SPP anti-piracy technology, in part no doubt because it's still rather unclear how it's going to work. And, outside of the Gripe Line (see "Adobe License Manager and Acrobat"), I've seen even less discussion about the interesting coincidence that November has also marked Adobe's introduction of its own anti-piracy technology for corporate customers, the Adobe License Manager.

Of course, the average consumer may feel that it's only fair that Microsoft and Adobe make volume license customers deal with the same kinds of DRM-induced problems the rest of us must struggle to avoid. As a number of readers have pointed out, it's also true that required license servers of one sort or another have been around for some time in high end and niche software markets. But having to deal with a different anti-piracy system from each mainstream software publisher, as it appears will soon be the case, will turn the already difficult job of managing a company's software assets into an impossible one.

"It's not really 'license management' until the day these systems, like the article says, will also tell you when you are OVER-licensed," wrote one reader it response to Adobe's ALM plans. "Then at least the potential exists for these systems to make money-saving suggestions. Until that day comes, these are Piracy Control systems!"

Some software customers think that corporate activation schemes will ultimately be to their benefit. "It is about time," wrote one reader. "Trying to manage hundreds if not thousands of seats of all the software corporate America uses is near impossible. Put the responsibility back on the software manufacture to provide the tools to keep us compliant. This allows corporations to use the software shared by users who only need the software intermittently. Autodesk, Bentley and others use this method."

But what are the consequences to the customer's business when one of these license servers fails? "You've never had one of those servers crash and stop working, have you?" wrote another reader in response to the above comment. "I have, and that made a mission critical application stop working until I reinstalled the server. Not a good thing at all."

While Adobe's ALM will at least be voluntary at first, readers are already finding themselves having to make hard and complex decisions about Microsoft Volume Activation 2.0. "They were in here the other day and we asked them whether we should use KMS or MAK in our branch offices," says one reader. "After droning on for an hour about how great something called VAMT will be when it ships real soon now, it dawned on us they didn't know the answer either. I guess Melinda and Bill aren't rich enough yet."

Since the one certainty about anti-piracy technology is that it will cause more problems for honest customers than it will for any software pirate seriously determined to defeat it, disasters are inevitable. Imagine the consequences if a spyware purveyor or even a terrorist organization learns how to seize control of these licensing servers for their own ends. And who is going to be responsible the first time entire corporations go into "reduced functionality mode" because of a buggy DRM update?

"Making the software so it can be disabled remotely without a mechanism that allows me to control the cause of the disabling is one-sided, greedy, and unethical," one reader writes. "I wouldn't have a problem with this if I could control the installation through usage of one-time install passwords or something else that I could control and generate. Adding the fact that I have to pay to regain use of my previously purchased license is just a bit over the top. Companies in the computer industry listen: All Computers Fail! It is only a matter of time. If you punish me for this fact I will remember that you are demanding money while you hassle me."

What's your take? Is this new day for corporate DRM a bad business, or just more of the same? Call the Gripe Line with your comments at 1 888 875-7916 or write me at Foster@gripe2ed.com.

< Straining Earthlings' Terrestrial Intelligence | Suspending Anonymous Posting >


Display: Sort:
A New Day for Corporate DRM | 62 comments (62 topical) | Post A Comment
Comments are Ineffective![ Reply to This ] (none / 0) (#1)
by Anonymous User on Tue Nov 28, 2006 at 11:41:50 AM PDT

I'm sure this topic will generate tons of comments all of which will be totally ineffective. Don't post comments take your dollars elsewhere. Until this simple action is implemented by enough organizations and individuals there will be no change. Face it we live in a free enterprise system where the dollar talks others walk.

[ Reply to This ]


Just adds cost[ Parent | Reply to This ] (none / 0) (#8)
by Anonymous User on Tue Nov 28, 2006 at 03:39:06 PM PDT

Throwing another server at licensing just adds cost. Likely some of these licensing servers will conflict, so you'll need more than one. After enough outcry they'll add redundancy, so you'll need double the more than one. Then you'll need people to manage your new licensing server farms. VMWare is about to make a killing. My guess is Microsoft will find a way to combine this into Active Directory at some point, then charge each software manufacturer a premium (which will get passed on to the businesses). Free Open Source Software gets cheaper every day.

[ Parent | Reply to This ]


If You Don't Like It, Don't Use It[ Reply to This ] (none / 0) (#2)
by sobrien on Tue Nov 28, 2006 at 11:55:27 AM PDT

Does anyone even try things like OpenOffice.org or do they just mechanically throw money at Microsoft for whatever is the latest product that has been grunted out the back end of Redmond?

I am sure that if we looked hard enough and under enough rocks there would be someone somewhere that would absolutely need this latest version of Microsoft Office, but for a huge percentage of people, a simple, easy-to-use word processor and spreadsheet are just fine.

Why-oh-why do people keep putting up with Microsoft's nonsense? There are other products on the market; if we don't like Microsoft's DRM infection and other nonsense, we should look at what else is available!

[
Reply to This ]



No choice[ Parent | Reply to This ] (none / 0) (#3)
by Anonymous User on Tue Nov 28, 2006 at 12:22:22 PM PDT

The guy in charge of it for agency I work for sees M$ and the be all and end all. Before his meddling we used WordPerfect for wordprocessing and loved it. It was so much more versitile and easier to use. Excel was fine as a spread sheet but we had other choices. Now if it doesn't say M$ it doesn't go on the system. This is from a guy who couldn't set up a system if his life depened on it but. But we are a government agency and they never put anyone in charge who actually has to use the crap to get work done.

[ Parent | Reply to This ]


Bureaucratic Idiocy[ Parent | Reply to This ] (none / 0) (#6)
by Enoemos on Tue Nov 28, 2006 at 01:53:08 PM PDT

I also worked for a gov't agency, and had the same problem. Back when Office 97 had been removed from all of the various computer magazine's recommended lists because it was so buggy, you could buy a server copy of Wordperfect for $1500, which allowed up to 255 users! And, as you say, Wordperfect was stable and easy to use. When I complained about the decision to switch to Office 97, I was told "It makes more strategic sense to align ourselves with Microsoft." So, it makes sense to buy a product that was more expensive, buggier, and harder to use! These management types don't have the sense God gave crabapples :-( They used to say that nobody was ever fired for buying IBM. Now it's MickeySoft. We definitely need to be using other products -- ANY other products.

[ Parent | Reply to This ]


I know this guy!!![ Parent | Reply to This ] (none / 0) (#16)
by Anonymous User on Wed Nov 29, 2006 at 11:28:34 AM PDT

Sounds like the IT head at the company I work for. Same idiotic mentality.

[ Parent | Reply to This ]


Re: If You Don't Like It, Don't Use It[ Parent | Reply to This ] (none / 0) (#4)
by Anonymous User on Tue Nov 28, 2006 at 12:22:30 PM PDT

Well, some of us are FORCED to use this garbage because "Corporate" drools when Microsoft rings the bell. Unless you have a position of great (and lasting) influence in the company, you simply cannot fight "Corporate Policy" that mandates the latest MS whatever. If OpenOffice could keep pace with MS's horrible file formats and forced incompatibilites, then I could use it "under the radar". Except -- there's always some wanker in the company who insists on incorporating the latest and greatest feature into all his/her documents (to prove they are a 'power user', I suppose) and then the rest of us must follow or they whine to head office. Bummer, eh?

[ Parent | Reply to This ]


But OpenOffice does deal with the formats...[ Parent | Reply to This ] (none / 0) (#9)
by Anonymous User on Tue Nov 28, 2006 at 05:06:42 PM PDT

For all intents and purposes, Microsoft did learn one lesson almost a decade ago. Funny how people forget that Office 97 (specifically Word 97) was so incompatible with Office 4.x (Windows 3.1x) and Office 95 documents that they were eaten alive in the press and sales dwindled. Not until M$ spent a lot of time and effort coming up with Office 97-SR2--the version with the truly backward-compatible import/export routines--that Office 97 was "recommended" again.

Fast forward to today... Office 2003 defaults to Office 2000-compatible documents, the same format in use since June '99. WordPerfect still defaults to WPWin6 format, the same format in use since October '93. Sure, you may lose out on the newest features, but how many memos to your boss really need XML or VBA capabilities??? OpenOffice should be able to read these formats by now since they're YEARS old. If not, then it's not ready for prime-time...

[ Parent | Reply to This ]



Office Default Formats[ Parent | Reply to This ] (none / 0) (#19)
by Enoemos on Tue Dec 05, 2006 at 01:53:05 PM PDT

Ah, but Office 2007 will NOT default to the old Office formats. It will default to XML. The old formats are still supposed to be available, but I foresee a lot of compatibility issues. Also, it will have a totally redesigned menu system. Granted that the old menus were poorly designed, by now everyone knows them. The new menus are going to cost organizations a lot of lost time until people get used to them.

[ Parent | Reply to This ]


yes[ Parent | Reply to This ] (none / 0) (#22)
by maderikapapa on Sat Jun 28, 2008 at 02:59:22 AM PDT

出会い出会い系サイト出会い喫茶出会い掲示板ナンパ出会いカフェ人妻出会い無 009;系サイト優良出会い系攻略 完全無料。アダルトビデオアダルト動画アダルトアニメアダルト画像アダル 488;サイト無料DVDアダルト風俗サンプル無料風俗優良アダルトサイト比較海 806;。人妻画像人妻パラダイス知合い人妻援護会人妻コレクション風 439;告白。熟女画像東京熟女掲示板動画熟女ビデオおまんこオナニーエロ画像エロフラッシュアニメ 456;ロ動画エロゲームエロ漫画無料エロサイト。エッチ画像エッチ動画エッチ小説写真エッチ 450;ニメエッチ0930。セックスアナルセックス画像セックス動画セックスフレンドスワッピングSEX写真セックスボランティセ 483;クス体位東京セックス仕方 SEX。おっぱい画像おっぱい村長おっぱい楽園掲示板お 387;ぱい命おっぱいゲーム。巨乳動画巨乳画像アイドル巨乳 522;示板風俗。セフレ募集セフレ掲示板セフレ画像掲示板セフレの作り方出会い無料素人セフレ。童貞狩りエロ漫画童貞狩り童貞喪失童貞オークション素人童貞逆援不倫パートナー不倫出会い人妻不倫不倫を楽しみたい方にはお薦め 154;妻画像など満載出会いサイトを楽しむならココ無料出会いで一緒に遊ぼう出会いはLOVEアゲインで決まり

[ Parent | Reply to This ]


fvbh[ Parent | Reply to This ] (none / 0) (#25)
by Anonymous User on Wed Oct 22, 2008 at 07:25:15 AM PDT

SEXlink1

[ Parent | Reply to This ]


fgbb[ Parent | Reply to This ] (none / 0) (#27)
by Anonymous User on Thu Oct 23, 2008 at 10:02:39 AM PDT

,ff,,,f*f不倫

[ Parent | Reply to This ]


gfdd[ Parent | Reply to This ] (none / 0) (#29)
by Anonymous User on Sat Oct 25, 2008 at 11:48:14 AM PDT

出会,,,ff,,素人

[ Parent | Reply to This ]


fgkk[ Parent | Reply to This ] (none / 0) (#31)
by Anonymous User on Sun Oct 26, 2008 at 10:02:47 AM PDT

,fff巨乳熟女

[ Parent | Reply to This ]


fdmm[ Parent | Reply to This ] (none / 0) (#33)
by Anonymous User on Mon Oct 27, 2008 at 11:03:26 AM PDT

,ffff"f,,ff,,童貞

[ Parent | Reply to This ]


fbvd[ Parent | Reply to This ] (none / 0) (#35)
by Anonymous User on Tue Oct 28, 2008 at 01:21:05 PM PDT

童貞,f*ffff`

[ Parent | Reply to This ]


gfmm[ Parent | Reply to This ] (none / 0) (#37)
by Anonymous User on Wed Oct 29, 2008 at 09:04:54 AM PDT

,fff^,f不倫

[ Parent | Reply to This ]


fdgg[ Parent | Reply to This ] (none / 0) (#39)
by Anonymous User on Fri Oct 31, 2008 at 12:57:59 PM PDT

SEX,ff,,おっぱ,,

[ Parent | Reply to This ]


ffgb[ Parent | Reply to This ] (none / 0) (#41)
by Anonymous User on Sat Nov 01, 2008 at 11:08:15 AM PDT

不倫熟女,fff風--

[ Parent | Reply to This ]


fkoo[ Parent | Reply to This ] (none / 0) (#43)
by Anonymous User on Sun Nov 02, 2008 at 12:45:21 PM PDT

,ff,,SEX逆援

[ Parent | Reply to This ]


okmm[ Parent | Reply to This ] (none / 0) (#45)
by Anonymous User on Mon Nov 03, 2008 at 11:09:13 AM PDT

不倫童貞ff',

[ Parent | Reply to This ]


jdhh[ Parent | Reply to This ] (none / 0) (#47)
by Anonymous User on Tue Nov 04, 2008 at 08:02:16 AM PDT

,f*f熟女,fff

[ Parent | Reply to This ]


mkoo[ Parent | Reply to This ] (none / 0) (#49)
by Anonymous User on Wed Nov 05, 2008 at 01:17:46 AM PDT

人妻,f*f,ff,,

[ Parent | Reply to This ]


gfbb[ Parent | Reply to This ] (none / 0) (#51)
by Anonymous User on Fri Nov 07, 2008 at 02:15:43 AM PDT

,fff^,f熟女

[ Parent | Reply to This ]


fvbb[ Parent | Reply to This ] (none / 0) (#53)
by Anonymous User on Sat Nov 08, 2008 at 03:43:06 AM PDT

人妻,fff不倫

[ Parent | Reply to This ]


ggfd[ Parent | Reply to This ] (none / 0) (#55)
by Anonymous User on Sun Nov 09, 2008 at 06:49:14 AM PDT

,fff^SEX逆援

[ Parent | Reply to This ]


fgbb[ Parent | Reply to This ] (none / 0) (#57)
by Anonymous User on Mon Nov 10, 2008 at 02:13:57 AM PDT

童貞,f人妻

[ Parent | Reply to This ]


fdii[ Parent | Reply to This ] (none / 0) (#59)
by Anonymous User on Sat Nov 15, 2008 at 10:23:22 PM PDT

,fff^熟女,,-<sup>TM</sup>,fff^<*"</a>

[
Parent | Reply to This ]


dsko[ Parent | Reply to This ] (none / 0) (#61)
by Anonymous User on Sat Nov 22, 2008 at 12:05:40 AM PDT

,f,ff,,出会,,

[ Parent | Reply to This ]


Great Article, i agreee with you[ Parent | Reply to This ] (none / 0) (#24)
by Anonymous User on Mon Sep 01, 2008 at 10:17:00 PM PDT

dis j'ai jamais vu de poisson sans ouies........et avec une forme pareille.......Internet Marketing 迷你倉 護膚 .

[ Parent | Reply to This ]


Microsoft burnt customers already[ Parent | Reply to This ] (none / 0) (#18)
by foxyshadis1 on Fri Dec 01, 2006 at 03:09:26 PM PDT

I canceled my company's Software Assurance subscription when we got all the calls to renew, and I know quite a few others have as well. Although I now wish I'd ordered one or two more things beforehand, I'm not going to miss it too badly. Honestly, it was one of the biggest scams that Microsoft has pulled in a long time, promising free upgrades to purchased products - except the "upgrades" never came out until after the duration of the subscription ran out, at which time it was time to sign up for another! I would never have recommended had I been here at the time.

The only thing it did us the slightest bit of good for was sql server, which a developer needed when 2005 was still in CTP stage, so we got 2000 and an upgrade to 2005 less than a year later. (He pooh-poohed any less expensive/free databases, even though we had no need for enterprise edition whatsoever. He was a concieted big-spender.)

[ Parent | Reply to This ]



yes[ Parent | Reply to This ] (none / 0) (#23)
by maderikapapa on Sat Jun 28, 2008 at 02:59:25 AM PDT

出会い出会い系サイト出会い喫茶出会い掲示板ナンパ出会いカフェ人妻出会い無 009;系サイト優良出会い系攻略 完全無料。アダルトビデオアダルト動画アダルトアニメアダルト画像アダル 488;サイト無料DVDアダルト風俗サンプル無料風俗優良アダルトサイト比較海 806;。人妻画像人妻パラダイス知合い人妻援護会人妻コレクション風 439;告白。熟女画像東京熟女掲示板動画熟女ビデオおまんこオナニーエロ画像エロフラッシュアニメ 456;ロ動画エロゲームエロ漫画無料エロサイト。エッチ画像エッチ動画エッチ小説写真エッチ 450;ニメエッチ0930。セックスアナルセックス画像セックス動画セックスフレンドスワッピングSEX写真セックスボランティセ 483;クス体位東京セックス仕方 SEX。おっぱい画像おっぱい村長おっぱい楽園掲示板お 387;ぱい命おっぱいゲーム。巨乳動画巨乳画像アイドル巨乳 522;示板風俗。セフレ募集セフレ掲示板セフレ画像掲示板セフレの作り方出会い無料素人セフレ。童貞狩りエロ漫画童貞狩り童貞喪失童貞オークション素人童貞逆援不倫パートナー不倫出会い人妻不倫不倫を楽しみたい方にはお薦め 154;妻画像など満載出会いサイトを楽しむならココ無料出会いで一緒に遊ぼう出会いはLOVEアゲインで決まり

[ Parent | Reply to This ]


fvbh[ Parent | Reply to This ] (none / 0) (#26)
by Anonymous User on Wed Oct 22, 2008 at 07:25:19 AM PDT

SEXlink1

[ Parent | Reply to This ]


fgbb[ Parent | Reply to This ] (none / 0) (#28)
by Anonymous User on Thu Oct 23, 2008 at 10:02:54 AM PDT

,ff,,,f*f不倫

[ Parent | Reply to This ]


gfdd[ Parent | Reply to This ] (none / 0) (#30)
by Anonymous User on Sat Oct 25, 2008 at 11:48:28 AM PDT

出会,,,ff,,素人

[ Parent | Reply to This ]


fgkk[ Parent | Reply to This ] (none / 0) (#32)
by Anonymous User on Sun Oct 26, 2008 at 10:02:53 AM PDT

,fff巨乳熟女

[ Parent | Reply to This ]


fdmm[ Parent | Reply to This ] (none / 0) (#34)
by Anonymous User on Mon Oct 27, 2008 at 11:03:39 AM PDT

,ffff"f,,ff,,童貞

[ Parent | Reply to This ]


fbvd[ Parent | Reply to This ] (none / 0) (#36)
by Anonymous User on Tue Oct 28, 2008 at 01:21:08 PM PDT

童貞,f*ffff`

[ Parent | Reply to This ]


gfmm[ Parent | Reply to This ] (none / 0) (#38)
by Anonymous User on Wed Oct 29, 2008 at 09:05:01 AM PDT

,fff^,f不倫

[ Parent | Reply to This ]


fdgg[ Parent | Reply to This ] (none / 0) (#40)
by Anonymous User on Fri Oct 31, 2008 at 12:58:46 PM PDT

SEX,ff,,おっぱ,,

[ Parent | Reply to This ]


ffgb[ Parent | Reply to This ] (none / 0) (#42)
by Anonymous User on Sat Nov 01, 2008 at 11:08:39 AM PDT

不倫熟女,fff風--

[ Parent | Reply to This ]


fkoo[ Parent | Reply to This ] (none / 0) (#44)
by Anonymous User on Sun Nov 02, 2008 at 12:45:29 PM PDT

,ff,,SEX逆援

[ Parent | Reply to This ]


okmm[ Parent | Reply to This ] (none / 0) (#46)
by Anonymous User on Mon Nov 03, 2008 at 11:09:20 AM PDT

不倫童貞ff',

[ Parent | Reply to This ]


jdhh[ Parent | Reply to This ] (none / 0) (#48)
by Anonymous User on Tue Nov 04, 2008 at 08:02:54 AM PDT

,f*f熟女,fff

[ Parent | Reply to This ]


mkoo[ Parent | Reply to This ] (none / 0) (#50)
by Anonymous User on Wed Nov 05, 2008 at 01:17:49 AM PDT

人妻,f*f,ff,,

[ Parent | Reply to This ]


gfbb[ Parent | Reply to This ] (none / 0) (#52)
by Anonymous User on Fri Nov 07, 2008 at 02:15:47 AM PDT

,fff^,f熟女

[ Parent | Reply to This ]


fvbb[ Parent | Reply to This ] (none / 0) (#54)
by Anonymous User on Sat Nov 08, 2008 at 03:43:09 AM PDT

人妻,fff不倫

[ Parent | Reply to This ]


ggfd[ Parent | Reply to This ] (none / 0) (#56)
by Anonymous User on Sun Nov 09, 2008 at 06:49:18 AM PDT

,fff^SEX逆援

[ Parent | Reply to This ]


fgbb[ Parent | Reply to This ] (none / 0) (#58)
by Anonymous User on Mon Nov 10, 2008 at 02:14:03 AM PDT

童貞,f人妻

[ Parent | Reply to This ]


fdii[ Parent | Reply to This ] (none / 0) (#60)
by Anonymous User on Sat Nov 15, 2008 at 10:23:24 PM PDT

,fff^熟女,,-<sup>TM</sup>,fff^<*"</a>

[
Parent | Reply to This ]


dsko[ Parent | Reply to This ] (none / 0) (#62)
by Anonymous User on Sat Nov 22, 2008 at 12:05:54 AM PDT

,f,ff,,出会,,

[ Parent | Reply to This ]


Adobe ALM[ Reply to This ] (none / 0) (#5)
by Anonymous User on Tue Nov 28, 2006 at 01:09:59 PM PDT

While I cannot comment on Micro$oft's software management system, I can comment on Adobe's.  It is no where near as bad as everyone makes it out to be.

You purchase licenses from Adobe, in this case for Acrobat.  Your ALM makes a one time connection to Adobe's central licensing server to install your purchased licenses on your server.  To do this either proxyserver settings or temporarily place it in the DMZ.  After that, no subsequent connections to Adobe's systems are necessary, except when you purchase additional product seats.

You then distribute a license key file with every copy of the product you need to deploy.  Easily done using Adobe's InstallShield Tuner app - it's just another file to deploy.  Rather than the activation routine phoning to Adobe's licensing system, it phones to yours.  Behind your firewalls, not even to a machine in a DMZ.

You can then distribute as many copies as needed, just the first ones to activate will be "unlocked".

Now you even have the capability on your ALM server to see exactly who has a registered license.

While I agree, having corporate serial numbers is the easiest, and still my prefered (our corporation has global iron-clad software license management) this technology actually aids the corporate customer in that it reduces Adobe's desire to Audit you.  Think about it, if they audit you and find that you are using the system propery and are out of compliance that means that they didn't do a good job of designing the system.  Since they don't want something like that getting out they actually have a desire to not audit you.

I agree that the system has some shortcomings - failed equipment means you have to phone Adobe to recover a license, no means to "yank" or pull back a license, no failover/redundancy, no support for multiple sites (global offices) and the like.  An end user can actively "forfit" a license.  Placing it back in the pool.

Hey, if it helps keep the lawyers at bay, I'll take a cold hard look to see how it can benefit my buisness.

[ Reply to This ]



Bentley's licensing[ Reply to This ] (none / 0) (#7)
by Anonymous User on Tue Nov 28, 2006 at 02:02:59 PM PDT

Bently recently switched to what they call "trust licensing" and got rid of it's license enforcement. You can run for 30 days if your server goes down and the client keeps track of actual product usage so even disconnected laptops are only in use during actual program operation (checked out licenses are considered in use 24 hours a day for the length of the checkout, it's better to run disconnected.) The new license requires mandatory usage reporting to Bentley, combined with fact that users are never denied a license to run has made some people a bit nervous about being billed by Bentley for every single license that exceeds what they own. Bentley has said they aren't worried about occasional overages, and that they will not ever automatically bill for any overages. But since it's a new policy no one knows what the enforcement limits are.

[ Reply to This ]


History Repeats, over and over again[ Reply to This ] (none / 0) (#10)
by Anonymous User on Tue Nov 28, 2006 at 05:15:34 PM PDT

This is just a replay of what happened about 20 years ago with the first generation of DRM, simply known then as "copy protection". For those who don't remember, this was where the predominant software publishers of the day started toying with various technologies to make it impossible to copy floppy disks or to or install programs on multiple machines. As most of the hardware of the time was relatively homogeneous, it wasn't too difficult to come up with workable schemes that would work consistently on all systems. But it was a pain. And over time, this approach became a disaster as more and more legitimate users were locked out of their own software, and the pirates were breaking the locks as fast as they were being deployed. IT staffs began spending more time dealing with broken DRM schemes than they do with viruses and spam today. The end of the first generation of DRM came as corporate and government purchasers, having now quantified the costs of dealing with this mess, finally stood ground and declared that they would no longer purchase any software that had any form of DRM on it. The software publishers, faced with losing accounts to upstart competitors, relented, and IT staffs could again focus on the more mundane tasks of just keeping things going without having to deal with code that was intentionally designed to break the system. It appears as though we will be going through this again.

[ Reply to This ]


MAKe it simple - Just Say No![ Reply to This ] (none / 0) (#11)
by LicenseMan on Tue Nov 28, 2006 at 05:24:52 PM PDT

This is an interesting quandary. The thousands of licenses of Microsoft and Adobe that I manage for my employer are considered PERPETUAL. For the lay folks, these licenses permit the company I work for, and many other users, under the same license terms, to run the software - forever, without having to pay one additional cent. That is, of course, unless I want to receive updates to these licenses, where upon I must pay an insurance/premium aka `Maintenance'. Please, don't get me wrong, I like Adobe and Microsoft, and it is their right to protect their Intellectual Property from those who would steal the software. Unfortunately, in order to punish the guilty, we must equally punish the innocent. This is not the problem. The money is in the residual Maintenance payments. Before they can effectively manage Software as a Service, they must get the users comfortable with the fact that they can Sunset or disable the software at any moment, before the Hailstorm of complaints come in. The products and respective license managers are just being introduced with the new software versions. Stand up and JUST SAY NO. BE COUNTED! Remember, when they don't see corporate customers adopting their scheme, and Wall$treet complains, they WILL back off. I've seen it time and again. Oh, one more thing for you corporate types who replace and/or re-image machines that crash. The ALM and MAK licensing schemes are not to your benefit. It's one thing to be able to consume and recover licenses; however, if you replace a machine that has crashed with another machine, both ALM and MAK will consider it another license consumed without a mechanism to recover the machine that had been sent back to the manufacturer. - Then again, how many machines do you replace in a year? One? Two? More?

[ Reply to This ]


say no- and get stuck with the lesser choice[ Parent | Reply to This ] (none / 0) (#12)
by JimB on Tue Nov 28, 2006 at 08:27:19 PM PDT

There is no quandry or issue here. Corporate IT staff have no problems here. The licenses are still perpetual. I do not know that the licenses themseleves are attached to a machine (they are for non corporate users, and I don't think that microsoft changed the volume licensing terms so for them it's not tied to a machine). I haven't been running it long enough to verify, but the licensing server will automatically recover the "dead" machine's license when it doesn't check in. It's possible that there might be some overlap time and it's up to microsoft to figure out how to deal with it. Most likely they will issue a few extra licenses for companies that run into an overlap problem. Generally speaking the only folks that have a problem are the IT folks that never actually purchased a copy of windows for their home machine and used a corporate key instead. Corporations are getting the treatment they deserve. Corporations seem to think that a little piracy in the corporation is OK instead of treating their licenses (and the license keys) like the asset they are. License managers like this are inevitable thanks to the flow of pirated software from the corporate coffers.

[ Parent | Reply to This ]


Microsoft Home User Program[ Parent | Reply to This ] (none / 0) (#13)
by Anonymous User on Wed Nov 29, 2006 at 08:41:16 AM PDT

Microsoft provides a program to corporations that allows employees to purchase home licenses of many products. I paid $30 for a full licensed version of Office 2003. The license is valid for as long as I'm an employee of the company. This should help to reduce the problem you mention. I, for one, love this program since it also provides access to other professional and consumer level Microsoft products at huge discounts.

[ Parent | Reply to This ]


Really?[ Parent | Reply to This ] (none / 0) (#14)
by Anonymous User on Wed Nov 29, 2006 at 10:33:18 AM PDT

Please provide details as I could definitely use this. Thanks.

[ Parent | Reply to This ]


Corporate keys are not secure...[ Parent | Reply to This ] (