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A Recipe for Intellectual Property Madness

By Ed Foster, Section The Gripelog
Posted on Thu Oct 12, 2006 at 10:30:14 AM PDT

The next time you dine at a restaurant, you might want to check to see if you're swallowing any fine-print legalese along with your food. There is apparently a serious movement among chefs to start serving intellectual property claims along with their culinary creations. You may eat the meal, in other words, but the chef still owns it.


Yesterday one of my readers pointed out a fascinating article in the current issue of Food & Wine Magazine. The piece justifiably centers on how copyright law could be applied to recipes in the future. Of course, the expression of a recipe as published in a cookbook or whatever has always been copyrightable, but what entreprenurial chefs and legal-minded entrepreneurs have in mind now is to copyright the recipe as expressed in food. The article points out the case of an Australian chef whose cuisine was winning awards Down Under until it was discovered he was copying the dishes right down to the details of presentation from American restaurants. So there's some interesting arguments on both sides, although I get a little queasy whenever people talk copyrighting what seems like an idea.

Still, what really got my attention in the article is the experience that Pete Wells, the author of the Food & Wine piece, had in an avant-garde restaurant in Chicago. He was served a small, edible sheet of cotton-candy paper, on which was printed this notice from the restaurant's chef:

Confidential Property of and © H. Cantu. Patent Pending. No further use or disclosure is permitted without prior approval of H. Cantu..

The idea that you could restrict someone from making further use of food after they eat it is quite remarkable in itself. The mind reels, however, at the possibilities opened up by the bite-to-agree contract formation being attempted by Chef Cantu and his lawyers. And why should the restaurant biz stop at this point when they could serve up whole platefuls of EULA-like language for diners to swallow? Forget about returning a badly cooked meal to the kitchen once you have that first taste. And should you come down with food poisoning, reporting it to the health authorities would obviously be a violation of the non-disclosure clause. Big Macs could be inscribed with a prohibition against ever eating at Burger King again, PizzaHut could charge your credit card for another supreme combo each week whether you come in or not, etc.

Of course, considering how other industries are cashing in on the intellectual property land grab, you can't really blame those in the food business for wanting to get in on the act. We all see the media conglomerates pushing the boundaries of copyright law, the patent trolls raking in millions for phony inventions, and the lawyers pretending that their sneakwrap fine print constitute a sacred pact. So why be surprised when yet another group cooks up ways to take the food out of our mouths?

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Display: Sort:
A Recipe for Intellectual Property Madness | 26 comments (26 topical) | Post A Comment
License to Eat[ Reply to This ] (none / 0) (#1)
by In my humble opinion on Thu Oct 12, 2006 at 04:05:10 PM PDT

This reminds me of a another story last year Terms of Deception with a similar theme of contracts / EULAs being attached to everyday products and requiring consumers to read each agreement. Where does it end ?

I'm amazed when I find people who advocate taking such scenarios to the extreme (Toilet Paper EULA) but I suppose freedom of speech is a good thing, right? Or maybe not (EPSC v. Ebert & Weaver) .

I cannot even begin to imagine what will come next.

[ Reply to This ]


Hrm[ Parent | Reply to This ] (none / 0) (#9)
by Anonymous User on Sat Oct 14, 2006 at 09:29:41 PM PDT

"I cannot even begin to imagine what will come next."

Revolution.

[ Parent | Reply to This ]



Revolution...[ Parent | Reply to This ] (none / 0) (#11)
by Anonymous User on Sun Oct 15, 2006 at 05:01:36 AM PDT

...would be nice, but these are Americans you're talking about, and the new TV season has started...

[ Parent | Reply to This ]


Eh[ Parent | Reply to This ] (none / 0) (#12)
by Anonymous User on Mon Oct 16, 2006 at 06:52:05 AM PDT

Well, they did it once before, when the provocation was severe enough...

[ Parent | Reply to This ]


Ya,[ Parent | Reply to This ] (none / 0) (#13)
by Anonymous User on Mon Oct 16, 2006 at 12:29:44 PM PDT

but we didn't have TV, Radio, Internet, Video Games, high unemployment, etc. back then :)

[ Parent | Reply to This ]


One word[ Parent | Reply to This ] (none / 0) (#22)
by Anonymous User on Tue Oct 17, 2006 at 12:28:25 PM PDT

Regurgitation.

[ Parent | Reply to This ]


copyright[ Reply to This ] (none / 0) (#2)
by Anonymous User on Thu Oct 12, 2006 at 06:21:05 PM PDT

www.copyright.gov/help/faq/faq-protect.html
How do I protect my recipe?
A mere listing of ingredients is not protected under copyright law. However, where a recipe or formula is accompanied by substantial literary expression in the form of an explanation or directions, or when there is a collection of recipes as in a cookbook, there may be a basis for copyright protection.

[ Reply to This ]


SUbject[ Parent | Reply to This ] (none / 0) (#3)
by Jarulf on Fri Oct 13, 2006 at 01:25:05 AM PDT

Yes, but even in those cases, the recipies themselves are still not protected, it is that full work, that is, basically the expresion of the specific recepies.

[ Parent | Reply to This ]


Reverse engineering?[ Reply to This ] (none / 0) (#4)
by MrsPost on Fri Oct 13, 2006 at 09:25:45 AM PDT

Many people can essentially 'reverse engineer' a recipe by tasting it. That's an acceptable practice.

What I believe they're trying to protect is the dish entire - the presentation, the combination of foods, etc. And that's fine because they've spent time figuring out what will go best, how it should look, all those things you expect from a swanky restaurant.

My guess is that the formal documentation is just a way for them to set up a framework if they have to sue another restaurant for completely ripping off their ideas. I can't really see them coming into my kitchen because I liked the mixture of red peppers and white beans they used.

But since the EULA is edible is there any real ability to show what was agreed? If you don't eat it does that mean non-acceptance?

[ Reply to This ]



RE: Reverse Engineering[ Parent | Reply to This ] (none / 0) (#5)
by Anonymous User on Fri Oct 13, 2006 at 09:39:04 AM PDT

That was my thought as well after reading the article. My fear, however, is the proverbial "slippery slope" - ie, first it'll be the entire dish, then any similar dish, then every possible variation will be licensed, patented, and trademarked. I can just imagine the fast food wars then!

[ Parent | Reply to This ]


I P Madness[ Reply to This ] (none / 0) (#6)
by Anonymous User on Fri Oct 13, 2006 at 02:36:32 PM PDT

Please note that I have applied for, and expect to be granted, the following patents.  Once granted the first patent will modify all patents and copyrights as filed by chefs and/or other preparers of food.  To wit, once said food is ingested it becomes subject to the extraction, etc, covered by the first patent and all further terms and limitations that pertain thereto.  However, generous terms will be available to those chefs, preparers, and diners who are agreeable to paying reasonable royalties.  Similar terms will be available for the other two patents.

The patents are:

Method of extraction and utilization of chemical energy from certain organic substances.  (I.e., eating, digestion, and metabolism)

Mechanism for exchange and transport of gases within mammalian bodies.  (Breathing and blood circulation.)

System of levers and actuators for propulsion of bodies supported on articulated motive units. (Walking)

[ Reply to This ]



In this case the solution is simple[ Reply to This ] (none / 0) (#7)
by Anonymous User on Sat Oct 14, 2006 at 10:14:11 AM PDT

Simply return the food to the chef after you are done with it. Its his property after all.

[ Reply to This ]


OR ...[ Parent | Reply to This ] (none / 0) (#15)
by Anonymous User on Mon Oct 16, 2006 at 04:02:43 PM PDT

In areas with sewer charges, send the bill back to the chef.

[ Parent | Reply to This ]


Return to chef...[ Parent | Reply to This ] (none / 0) (#16)
by Anonymous User on Mon Oct 16, 2006 at 04:04:17 PM PDT

That's always worked with beer! ;)

[ Parent | Reply to This ]


That's alarming...[ Reply to This ] (none / 0) (#8)
by Anonymous User on Sat Oct 14, 2006 at 12:33:30 PM PDT

You could get sued by a litigation-happy chef for so much as telling someone you liked the food at the restaurant, describing the meal you ordered to a friend the next day, or even for burping afterwards, if the *smell* of the food was still on your breath (you just partially copied the expression of the food, without permission!) If you could actually win a case like that (and as crazy as courts in the US are getting these days, I see that day coming, if it's not already here), there would be enormous temptation for a chef to sue a wealthy patron of the restaurant, since they would have deep pockets to pay damages with. There's also that "patent pending" blurb on the cotton candy sheet; I was not aware you could patent a recipe. In fact, I'm fairly sure you can't! You can patent a revolutionary new way of cooking food, but not the food cooked with that method, AFAIK, IANAL. But I do know that fraudulently putting the words "patent pending" on something when you're not actually in the process of patenting it is illegal.

[ Reply to This ]


The patent in question[ Parent | Reply to This ] (none / 0) (#10)
by Anonymous User on Sat Oct 14, 2006 at 09:36:52 PM PDT

"There's also that "patent pending" blurb on the cotton candy sheet; I was not aware you could patent a recipe. In fact, I'm fairly sure you can't!"

Er ... actually, the food itself isn't ... nah, it's easier just to show you.

US Pat. No. 411845300

Method and device for extorting rich connoisseurs with deniability via consumable, self-destructing End-User-License-Agreement-like (EULAlike) artificial coloring decorating carbohydrate sheets.

(Anyone with an oldskool calculator may find the first seven digits look ... interesting, if typed into one.)

P.S. Ed, the default has changed back from Auto Format to HTML. :P

[ Parent | Reply to This ]



Food IP[ Reply to This ] (none / 0) (#14)
by Anonymous User on Mon Oct 16, 2006 at 03:56:14 PM PDT

New Orleans has a famous food culture and has contributed many great dishes which are now considered classic. One of the places which contributed a number of these dishes is the Carri bean Room at the Pontchartrain Hotel.

Some years age an executive of the owner of the hotel tole me that they had received a letter form the Bennigan's ordering them to cease and desist serving "Mile High Pie" because it was a trademark of Bennigan's.

The problem is that the Ponchartrain invented "Mile High Pie". My friend said he went into a storeroom and mailed Bennigan's a menu from many years ago when the Ponchartrain invented "Mile High Pie"

[ Reply to This ]



New Orleans[ Parent | Reply to This ] (none / 0) (#19)
by Anonymous User on Tue Oct 17, 2006 at 06:31:58 AM PDT

"New Orleans has a famous food culture..."

ITYM "had".

:(

[ Parent | Reply to This ]



Dear Lord...what on earth[ Reply to This ] (none / 0) (#17)
by Anonymous User on Mon Oct 16, 2006 at 05:01:13 PM PDT

The food industry, or cooking, in general has been the  shining example that IP protection is not required (and by inference is actually destructive) to:
1) Fostering Innovation
2) Promoting "Best-of-Breed" Product
3) Promoting a rich market where both producers and consumers win

What on earth is wrong with this whole mess...

[ Reply to This ]



It's simple[ Parent | Reply to This ] (none / 0) (#18)
by Anonymous User on Tue Oct 17, 2006 at 06:31:30 AM PDT

It's simple, really. There's lots of innovation in an area, and somebody eventually gets to the top of the heap that wants to stay there. So they lobby to have laws passed that create monopolies and raise barriers to entry. Various regulatory and IP laws, generally. (Some regulatory laws are needed in some areas for safety and the environment; but the regulatory bodies should be run by neutral third parties and advised by nonpartisan scientists, not run by the industry being "regulated"!)

Sooner or later one of these incumbents succeeds.

They get to the top, then impose a moratorium on progress so that they are frozen there and everyone else is stuck below them.

It really is that simple.

Deregulation time!

http://www.againstmonopoly.org/
http://www.questioncopyright.org/

[ Parent | Reply to This ]



Why no IP in restaurant biz? $$$$....[ Parent | Reply to This ] (none / 0) (#20)
by Anonymous User on Tue Oct 17, 2006 at 12:08:06 PM PDT

Restaurants, even really successful ones, don't really make that much money. The reason that IP shenanigans are so rampant in tech is there's lots of money lying around to feed the sharks, er, lawyers. I very much doubt we'll see much of this except at the 3-star restaurants, but even there, there is an impediment: if you want repeat business, you *have* to constantly come up with new stuff, or people will stop coming. Its the definition of the business.

Presentation would seem to be copyrightable. Just because I can draw a good rendition of Mickey Mouse doesn't give me the right to sell them. Printed recipes obviously are as well. Doggie bags are legitimate "time-shifting" although I can imagine that for IP purposes, someone might try to prohibit them. I'm not even sure I have a problem with a "license to eat", although that could backfire: A license in my book implies warranties that would allow me to request a refund upon return of a, er, slightly processed dish...

It seems to me though that what we're talking about here is actually *plagiarism*, which is not only illegal, but its got a high immorality factor too: if someone is exposed as doing it, it can really pretty much destroy their reputation in an industry where rep is everything. Its not like the Chinese are going to start cranking out Souffle al Simone at a fraction of the price of the original and dump it on the black market. It will however, behoove chefs to establish origination of unique creations, which will both enhance their reputation as well as discourage "pirates"...

[ Parent | Reply to This ]


Hm.[ Parent | Reply to This ] (none / 0) (#26)
by Anonymous User on Wed Oct 25, 2006 at 12:35:54 PM PDT

Yes. This is another case where all that's really needed is a civil remedy for plagiarism.

[ Parent | Reply to This ]


Treat food like a lease instead of a purchase.[ Reply to This ] (none / 0) (#21)
by Anonymous User on Tue Oct 17, 2006 at 12:15:07 PM PDT

That's right, enjoy the special of the day and then when your are "finished", return whatever is left. Could nip the whole patented food thing in the butt, sorry, bud.

[ Reply to This ]


In the kitchen...[ Parent | Reply to This ] (none / 0) (#25)
by kimo on Tue Oct 24, 2006 at 11:24:42 AM PDT

Guess they could always get my "deposit" back...

[ Parent | Reply to This ]


Restaurant and Hotel[ Reply to This ] (none / 0) (#23)
by Anonymous User on Tue Oct 17, 2006 at 03:59:19 PM PDT

Given the 6-12 hour typical digestion time of the human animal, only hotel restaurants will be able get thier copywrited product back. They will have to make sure that the hotel also has something "fun" to do, since they can't let you leave the building, still carrying thier IP.

[ Reply to This ]


Copyrighting and patenting food combos[ Reply to This ] (none / 0) (#24)
by Anonymous User on Tue Oct 17, 2006 at 04:11:58 PM PDT

So does this mean that the first guy to copyright or patent "Spaghetti and meatballs" owns the rights to any and all future plates of spaghetti, or "Mac and Cheese" will have to disappear off menus because Joe Schmuck owns the rights to serve it? This is rediculous, because there are only so many ways you can change basic recipes and combos, and the many ways would be used up in a day if this insanity starts.

[ Reply to This ]


A Recipe for Intellectual Property Madness | 26 comments (26 topical) | Post A Comment
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