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A Fatal Blow to Shrinkwrap Licensing?

By Ed Foster, Section Columns
Posted on Mon Dec 20, 2004 at 08:02:57 AM PDT

Having so often been the bearer of bad news from the legal front, I am thrilled to have some good news to report for a change. The old-fashioned shrinkwrap license appears to have suffered from what may well be a mortal wound. Microsoft, Symantec, Adobe, CompUSA, Best Buy, and Staples have agreed in the settlement of a California lawsuit to change their ways, and you can already see the first results at the software retailer nearest you.


In January 2003, California resident Cathy Baker walked into her local CompUSA store to return copies of Windows XP and Norton AntiVirus she'd purchased there. When trying to install the programs, she had of course been confronted by all the obnoxious terms in the Windows and NAV End User License Agreements. Instead of clicking OK, she took them back to the store for a refund, as the EULAs said she was supposed to do if she refused to accept the terms.

At CompUSA, however, Baker was told the store's policy was that it could not give refunds for software once the customer has opened the package. Even though Baker had no way of seeing the EULAs until after she purchased the products, took them home, opened the package and tried to install the software on her computer, she was now told she could not get her money back even when she rejected the terms. (In a somewhat bizarre twist, after she protested enough, one CompUSA employee told her that they had "secret instructions" from Symantec to provide refunds in such circumstances.) So, like many others before her, Baker was confronted with the classic shrinkwrap license conundrum: She could only see the terms by opening the box, and opening the box meant she was stuck with it. But Baker did something most others before her had not - she went and got a lawyer.

"When Miss Baker came to us, we felt it was an important case to bring for the benefit of the general public," says Baker's attorney, high tech litigation specialist Ira Rothken. "In our research, we found that it hadn't been discussed before - there was no guidance on it in the literature. Here you have a multibillion-dollar industry that is using improper business practices as a consistent policy, in violation of federal and California consumer warranty statutes. As a practical matter, the consumer couldn't review the terms and conditions prior to the sale and couldn't reject them with any certainty they could get all their money back."

After Rothken first filed the lawsuit in February of 2003, ensuing news coverage brought more consumers forward with similar stories of their own. An amended complaint to the case Rothken filed in May of that year added a second plaintiff along with Baker and also included Adobe, Staples and Best Buy as defendants with Microsoft, Symantec and CompUSA. Ultimately the parties entered a mediation process and in April they reached a settlement under which the six defendants had up to 120 days to make the agreed-upon changes to their procedures. The entire settlement along with the amended complaint and exhibits can be read in a PDF file on Rothken's website, but it reads in part:

"The Settlement Agreement provides to the General Public of California, amongst other things, the right of consumers to return applicable Symantec, Adobe and Microsoft software for full monetary refunds even if the shrink-wrap has been opened ... In addition, Symantec, Adobe, and Microsoft agreed to provide EULAs for the applicable software products on their web site and notices on their respective software packaging of the web addresses to such EULAs so consumers can review such EULAs prior to purchase of the software." CompUSA, Best Buy and Staples "agreed to provide such EULAS to consumers upon request prior to sale of the above software at their retail stores in California and to provide notices to consumers in such stores to effectuate the above."

There's a lot in this settlement, and I'm going to have more to say about why it's important in the near future. But there have already been changes because of it, and I think there are going to be more. When Baker walked into that CompUSA almost two years ago, there was basically no way for her to see the Windows XP or Norton AntiVirus EULA before she put her money down. Last week, as part of the General Public of California myself, I strolled into my local Staples to see if anything has changed now that these wayward defendants have had their 120 days to shape up. Sure enough, the new packages for Windows XP Home Edition and NAV 2005 direct you to Microsoft and Symantec web pages where those EULAs are posted. In fact, newer packages for Microsoft Office applications also have a URL for those EULAs, even though Office was not formally part of the settlement agreement.

And that's why I think we can expect more changes to come. This settlement isn't going to be just applied in California, it's not going to only be honored by these three software companies, and it's not only going to force brick-and-mortar software retailers to help their customers see terms before they buy. Think about it. If you were a legal advisor for Amazon, Autodesk, Borland, CDW, Circuit City, Intuit, Macromedia, McAfee, Sears, or any number of other companies involved in selling software to consumers, wouldn't you be suggesting they treat this settlement as if it were binding on them as well?

Of course, the right to return opened software and the right to see terms before you buy aren't going to rid us of all the nasty sneakwrap terms overnight. But the first step has been taken. Baker took it two years ago when she walked into a store to demand the rights that we all should have.

--------------------

Post your comments about this column below or write me directly at Foster@gripe2ed.com. To receive this column every week in my free e-mail newsletter, please go to my subscription page and follow the instructions to opt-in for the EdFoster mailing list.

< A Real Rhapsody-Roadrunner Runaround | HP Plays Grinch >


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A Fatal Blow to Shrinkwrap Licensing? | 157 comments (157 topical) | Post A Comment
About Time[ Reply to This ] (none / 0) (#1)
by Anonymous User on Mon Dec 20, 2004 at 11:01:58 AM PDT

It's about time a consumer got smart. Every visitor to Ed's site is smart enough to agressively fight back whenever their rights are trampled upon. You can learn to do without products from unethical companies, you can protest to store managers, you can dispute credit card charges, even if you don't want to go to a lawyer.

[ Reply to This ]


yes[ Parent | Reply to This ] (none / 0) (#531)
by maderikapapa on Fri Jun 27, 2008 at 08:21:43 PM PDT

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[ Parent | Reply to This ]


Still problematic[ Reply to This ] (none / 0) (#2)
by Anonymous User on Mon Dec 20, 2004 at 11:59:50 AM PDT

So I'm buying my first (only) computer. The terms are only available on a website that I cannot access without first installing the software? What's wrong with this picture?

[ Reply to This ]


Got a good point...[ Parent | Reply to This ] (none / 0) (#3)
by Anonymous User on Mon Dec 20, 2004 at 12:33:58 PM PDT

You have a good point. Buying a computer system subjects you to the same (but more of) EULA terms that are "Unlawful, Unfair, and Fraudulent" to quote attorney Rothken's complaint.

Many, if not most, stores now assess a 15% restock fee if you return an opened computer system. (Some stores only apply the restock fee to notebook PC's, some apply it to all PC's.)

Allthough it is possible to return a PC, charging a 15% re-stock fee sounds to me like it would be unlawful under the Song-Beverly Act.

[ Parent | Reply to This ]


EULA fun[ Parent | Reply to This ] (none / 0) (#18)
by Anonymous User on Mon Dec 20, 2004 at 07:41:57 PM PDT

I worked for best buy, and we had laptop computers we sold that required that you accept the EULA as you turned them on, that was a bundle of fun.

[ Parent | Reply to This ]


EULA bollocks[ Parent | Reply to This ] (none / 0) (#71)
by Anonymous User on Wed Dec 22, 2004 at 10:23:33 AM PDT

So, they put an EULA on paper. Easy peasy. This woman's story sounds like a load of old bollocks to me. Buy an OS and then return it after reading the EULA? Come on. Get a grip. So what did she want to do, change to Linux after reading the EULA? While it is a completely valid point to put the EULA on paper in the packaging before opening the software package seal, this particular story sounds like a stunt to me. A legal stunt. Oh hang on, this is the USA, where legal stunts are the normal way of life.

[ Parent | Reply to This ]


wow[ Parent | Reply to This ] (none / 0) (#86)
by Anonymous User on Fri Jan 07, 2005 at 11:16:17 AM PDT

It's easy top dismiss someting through supposition. In this case, however, the facts speak for themselves. Regardless of your beliefs in the American legal system (and I will agree that it has its flaws) and how its used, this case was based soley on the fact that a person can be entered into a legal contract without first being able to read it. It strikes me as an important precedent which protects the interests of consumers rather than the corporation. Get a grip indeed. In what way does this seem like a stunt. I didn't see any mention of monetary compensation. What clandestine motivation do you think was behind this legal action? I will steer clear of digs at the UK, as it seems childish and pointless.

[ Parent | Reply to This ]


<em>f</em>G<em>f</em>[ Parent | Reply to This ] (none / 0) (#503)
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[ Parent | Reply to This ]



yes[ Parent | Reply to This ] (none / 0) (#555)
by maderikapapa on Fri Jun 27, 2008 at 08:29:31 PM PDT

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[ Parent | Reply to This ]


rdghj[ Parent | Reply to This ] (none / 0) (#567)
by Anonymous User on Fri Jul 04, 2008 at 10:32:11 PM PDT

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sxc[ Parent | Reply to This ] (none / 0) (#573)
by Anonymous User on Fri Jul 04, 2008 at 11:11:54 PM PDT

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[ Parent | Reply to This ]


How about licenses ON PAPER?[ Parent | Reply to This ] (none / 0) (#19)
by Anonymous User on Mon Dec 20, 2004 at 07:55:03 PM PDT

Like. The shrinkwrap will be stapled to a License agreement ON PAPER. (recycled paper preferredly). Ta-da.

[ Parent | Reply to This ]


yes[ Parent | Reply to This ] (none / 0) (#552)
by maderikapapa on Fri Jun 27, 2008 at 08:29:08 PM PDT

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[ Parent | Reply to This ]


erftg[ Parent | Reply to This ] (none / 0) (#564)
by Anonymous User on Fri Jul 04, 2008 at 10:08:54 PM PDT

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[ Parent | Reply to This ]


Restocking fees[ Parent | Reply to This ] (none / 0) (#42)
by Anonymous User on Tue Dec 21, 2004 at 10:10:57 AM PDT

About 2 years ago, I wanted to purchase a laptop for my business. I'm a dedicated Linux user, and my laptop was not going to be an exception. While I was fairly confident that my distro (Mandrake at the time) would run on the laptop, I wanted to check things out for myself before I committed to a purchase. I called most of the big chains and was told there would be a significant restocking fee if I returned a laptop. (If I remember correctly, 15% was the lowest of the restocking fees I was quoted. Then I called Circuit City. I was surprised to learn that there would be no restocking fee if I brought it back in a reasonable period of time (two weeks if memory serves), and that it was OK if I installed a different OS on it. I bought the laptop.
I cannot tell you whether they cheerfully accepted my return without a restocking fee because the laptop worked fine and I kept it. After having confirmed the policy with several CC employees, though, I'm convinced they would have. I have since made many purchases at CC and have been very happy. And yes, I've had to return a few things.
Disclaimer: I am in no way affilicated with Circuit City, nor do I know anyone who works there. I'm just a satisfied customer spreading the word about a good company.

[ Parent | Reply to This ]


change of policies[ Parent | Reply to This ] (none / 0) (#68)
by Anonymous User on Wed Dec 22, 2004 at 07:45:59 AM PDT

It's too bad Circuit City has since changed their policies to include a restocking fee.

[ Parent | Reply to This ]


No restocking fee[ Parent | Reply to This ] (none / 0) (#87)
by Anonymous User on Sun Jan 09, 2005 at 11:16:51 PM PDT

I have worked for Office Depot for four years now. We do NOT charge a restocking fee, and have a reasonable return policy: 14 days, original receipt and packaging and product = full refund, no hassle.

[ Parent | Reply to This ]


4ertfgh[ Parent | Reply to This ] (none / 0) (#566)
by Anonymous User on Fri Jul 04, 2008 at 10:22:20 PM PDT

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yes[ Parent | Reply to This ] (none / 0) (#542)
by maderikapapa on Fri Jun 27, 2008 at 08:24:44 PM PDT

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[ Parent | Reply to This ]


ertgf[ Parent | Reply to This ] (none / 0) (#568)
by Anonymous User on Fri Jul 04, 2008 at 10:37:44 PM PDT

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[ Parent | Reply to This ]


That's covered[ Parent | Reply to This ] (none / 0) (#4)
by ChuckGabriel on Mon Dec 20, 2004 at 12:35:38 PM PDT

The settlement agreement calls for the retailers named in the suit to provide EULA text to their customers upon request.

[ Parent | Reply to This ]


By request??[ Parent | Reply to This ] (none / 0) (#5)
by Anonymous User on Mon Dec 20, 2004 at 03:56:50 PM PDT

What's with the "by request" crap? I don't want to go into Best Buy and chase down an "associate" every time I want to know about licensing of a product. If the software company lost, and consumers won, how come consumers are running around looking for help?

Post the license stuff right there on the shelf with the software, or better yet, put it on the box in the first darn place. If its so complex that it won't fit with readable fonts, maybe its better to go buy something else.

Good grief, we aren't winning, we are getting punished for objecting....

[ Parent | Reply to This ]



No need to "chase down" an associate[ Parent | Reply to This ] (none / 0) (#7)
by Anonymous User on Mon Dec 20, 2004 at 05:24:43 PM PDT

Just ask the clerk at the cash register. One item at a time. :-)

[ Parent | Reply to This ]


Re: No need to "chase down" an associate[ Parent | Reply to This ] (none / 0) (#13)
by Anonymous User on Mon Dec 20, 2004 at 07:06:56 PM PDT

And of course _read_them_ there at the checkout counter. If agreeing to the terms is now part of the sale transaction, that time should also be a part of their cost of doing business. I suppose they might just pessure the manufacturers for simpler EULA terms then.

[ Parent | Reply to This ]


Or better yet[ Parent | Reply to This ] (none / 0) (#31)
by Anonymous User on Tue Dec 21, 2004 at 06:02:23 AM PDT

Tell them you are partially sighted or dyslexic and get them to read them to you, you know, just so you know what you are getting involved with if you buy it. Imagine the queues..

[ Parent | Reply to This ]


EULA's and reading them at the register[ Parent | Reply to This ] (none / 0) (#61)
by moldor on Tue Dec 21, 2004 at 08:54:35 PM PDT

Nah, tried this about 6 months ago here in Australia. Went into Harvey Norman (sort of like a poor version of Circuit City, known locally as Hardly Normal) and asked for the EULAs from two Wintendo programs that I had to purchase for work reasons. When I started reading them, they asked me to move before they'd finished serving me - when I objected and said that they were trying to bully me into buying the software before reading the licence, the sales droid took the software off me and said "why don't you just piss off". Complain ? You bet, long and loud... Nothing, nyet, nada... They just don't care.... So Christmas Eve I'm going to stand outside their store with a big sign that says "Read the licence agreement before buying software or you'll be screwed".

[ Parent | Reply to This ]


Top man![ Parent | Reply to This ] (none / 0) (#64)
by scobiej on Wed Dec 22, 2004 at 02:21:50 AM PDT

I like your style. No store like this deserves any custom.

[ Parent | Reply to This ]


fedxc[ Parent | Reply to This ] (none / 0) (#576)
by Anonymous User on Fri Jul 04, 2008 at 11:22:56 PM PDT

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3egn[ Parent | Reply to This ] (none / 0) (#570)
by Anonymous User on Fri Jul 04, 2008 at 10:39:59 PM PDT

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yes[ Parent | Reply to This ] (none / 0) (#557)
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45trvb[ Parent | Reply to This ] (none / 0) (#571)
by Anonymous User on Fri Jul 04, 2008 at 10:50:51 PM PDT

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Best Buy[ Parent | Reply to This ] (none / 0) (#34)
by Anonymous User on Tue Dec 21, 2004 at 07:14:54 AM PDT

I don't want to go into Best Buy and chase down an "associate" every time I want to know about licensing of a product.
You've never been to a Best Buy, have you? There's no chasing down associates there, if you want to talk one you simply quit avoiding them.

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Quit avoiding them?[ Parent | Reply to This ] (none / 0) (#36)
by Anonymous User on Tue Dec 21, 2004 at 07:34:59 AM PDT

I wish. Most times when I go into a Best Buy, it is difficult to get someone there to help you....or sometimes even finding someone wearing a blue shirt at all.

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No Blue Shirts.[ Parent | Reply to This ] (none / 0) (#49)
by Anonymous User on Tue Dec 21, 2004 at 12:41:39 PM PDT

Looking at CDs or DVDs? Generally there are only one or two employees working those sections during a normal weeday. If one or even two are assisting other customers, that customer will demand that associate's attention. I, for one, know first hand why it is frustrating: No one is paying attention to you! Why? They're busy, or it's not their section...most employees would rather not go out of their way to help four customers at once. That is, of course, if they're a new hire. You may think that you're important, which obviously you are, but to them, you're just someone who will keep their numbers up, increasing the chance of keeping their job more than 90 days.

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Best Buy treats employees poorly[ Parent | Reply to This ] (none / 0) (#69)
by Anonymous User on Wed Dec 22, 2004 at 07:54:22 AM PDT

(I've never worked at Best Buy but know people who have) Best Buy treats their employees very poorly. I've been there 3 times that I've seen a manager yelling at an employee in front of customers (which is wrong in so many ways). They have no incentive to help customers other than just enough to keep their jobs, no extra kickback for selling a extended warranty or anything, so no one should blame them for not trying to help 4 customers at one time. And it's more likely that a new employee would help more customers at a time than an old, burned out employee. Unless an employee at a retail store is openly rude to you, there's no reason to treat them poorly. I guarantee you they hate their job and the only reason they're still there is because they haven't found a better job yet, so there's no morale or incentive to help people the best they can. On a side note, I didn't know people actually read (or understood) software EULAs. I've never read one, and I just don't care if I break the terms. :)

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For Computer Stuff go elsewhere[ Parent | Reply to This ] (none / 0) (#84)
by MorrisNTex on Tue Jan 04, 2005 at 11:09:07 AM PDT

For Computer Stuff I go elsewhere. My local Best Buy has a poor track record with me & several of my customers. 90% of the time the sales associate is a fresh-out-of-highschool (or a College student) person with an attitude that you should feel privileged that they have taken the time to even talk to you. They are the authority on what's best for your computer and if you question them, they act as if insulted. From what I've read here that seems to be a norm for Best Buy in other places too. I have used other departments at Best Buy and received first rate service, especially in their appliances area, it seemed the problem was primarily in the computer section.
The other day I was looking for a particular model of a KVM switch and exhausted every other local place so I grudgingly went into Best Buy and was pleasantly surprised. The sales associate I got was very helpful and when they couldn't help, they located the dept manager, who was fairly new to this store. While he was checking to see if they carried the switch I was looking for we visited a little bit and I told him that they were last on my list of choices for parts sources and why they were last. He said he had heard that before and was striving to change that image. He also said if I encountered an arrogant or rude sales associate in the computer section to let him know and he would see to it that the associate would receive additional training on customer relations.
I noticed on another post someone mentioned good service through Circut City, except when they first opened I have gotten great service there. About three months after they first opened my wife went in there and not only had a difficult time finding help but was treated rudely by the associate she asked for help. She was so mad when she got home she fired off a letter to their corporate offices. We went back into Circut City about a month later and there was a significant change in attitude in the sales staff. She never heard back from her original complaint but we couldn't help but wonder if her letter is what made the difference. Ever since then we have gotten good or better service at Circut City. I generally don't purchase extended warranties, but on a few computer related items that only came with a one year manu. warranty I went ahead and purchased Circut City's 3 yr extended warranty. They have been a lot more helpful than HP's warranty folks and have always done right. On one occasion I was assisting a customer of mine with an HP printer problem that should have been under warranty, in fact I had the customer hunt up their receipt because the manufacting date was 14 months previous and the printer only had a one year warranty. We were having a difficult time dealing with HP tech support and I had noticed that the customers receipt was from Circut City so I asked if they also happened to purchase the extended warranty that Circut City offered. They had so we dropped dealing with HP and I took the printer along with the customers receipt to my local store and explained to them what the problem was. They sent the printer to their repair center, determined it wasn't fixable(I think?!?!) and sent the replacement printer to my customer's new address in CA. (I'm in TX and my Customer was in the middle of a move to CA).

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Circuit City[ Parent | Reply to This ] (none / 0) (#85)
by sconeu on Wed Jan 05, 2005 at 08:26:22 AM PDT


I have also had some very good experiences at CC.

When we bought our first camcorder many years ago, we shopped a lot of different places.  Most of the sales people tried to push models with lots of extra bells and whistles.  The CC guy asked us what we wanted to do, and recommended a relatively basic model, pointing out that the extra crud just cost more, and really didn't do anything we needed or wanted.  Needless to say, we bought from him.

--
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the United States of America.
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yes[ Parent | Reply to This ] (none / 0) (#544)
by maderikapapa on Fri Jun 27, 2008 at 08:25:05 PM PDT

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