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McAfee Test Probe Flunks Other Security Products

By Ed Foster, Section Gripes
Posted on Fri Jul 11, 2003 at 10:25:02 AM PDT

Good marketing or deceptive practices? You be the judge on this gripe I recently received from a reader:

I recently upgraded my anti-virus protection to McAfee 7.02 Professional. The package comes with a nifty little marketing nuisance called "McAfee Security Center." This obnoxious little ploy includes a "security assessment" of the following areas: "My Security Index" (mine is a mediocre 5.8 on a scale of 10.0), "My Antivirus Index" (mine is a perfect 10.0! Probably because I am running McAfee's product), "My Antihacker Index" (In my case an abysmal 1.0), "My Antiabuse Index" (Only scored 1.0 again), and "My Antispam Index" (1.0 a final time). Obviously there is an unknown weighting involved, since I can't make the math do a 5.8 from the component indices. Each index is, I believe, tied to McAfee's products: VirusScan, Personal Firewall, and Spamkiller respectively.
I failed the McAfee test in spite of a well configured security set: Sygate Personal Firewall Pro (McAfee's test probes didnt touch me by their own admission), AdAware 6.0, SyBot Search and Destroy, and Pest Patrol...all of which I employ regularly to their fullest. All this and I flunked? McAfee should be ashamed trying to scare folks into thinking they are vulnerable when it ain't necessarily so. For a company in the security business to tell me I am vulnerable because I am not running their stuff is reprehensible marketing at its worst.


< Corporate Acquisitions: Shouldn't Customers Have Rights, Too? | Deadbeat Rebates: Who is the Worst at Paying Up? >


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McAfee Test Probe Flunks Other Security Products | 9 comments (9 topical) | Post A Comment
It's both[ Reply to This ] (none / 0) (#1)
by Anonymous User on Sat Jul 12, 2003 at 03:54:33 PM PDT

This really depends on which side of the fence you sit on. If you are a novice user, then this is an excellent marketing tool that attempts to make users more aware of their computer, their environment, and the risks that face today's modern PC sitting on an increasingly-interconnected world. If you know your stuff, then obviously you can see right through this crap.

This is no different than RealOne Player telling you that you don't have the right software set to play all your media files and if you want RealOne Player to fix it. It actually tells you that the WRONG software is configured. Again, great for novice users who will most likely appreciate having everything under one umbrella, but smarter and more discerning users will know better.

[ Reply to This ]



Ack, sorry[ Parent | Reply to This ] (none / 0) (#2)
by kamnet on Sat Jul 12, 2003 at 03:56:03 PM PDT

The above post was made by me (kamnet). For some reason the site didn't think I was logged in. *grumbles*

[ Parent | Reply to This ]


Not a good answer[ Parent | Reply to This ] (none / 0) (#3)
by wantobe on Mon Jul 14, 2003 at 05:54:05 AM PDT

You miss the griper's point, though. Targeting novice users with false and misleading "reports" about their security (or lack of) doesn't make it excellent marketing; it's sleaze marketing. And if RealOne Player is marketing their utility in the way you suggest above, that is also sleaze marketing. Novice users aren't fair game to be exploited at will, even though McAfee's, Real, and apparently you, think otherwise. Some of us have some integrity.
Rob Miles
--
There are 10 kinds of people in the world; those who understand binary and those who don't.
[ Parent | Reply to This ]


Sleaze Marketing[ Parent | Reply to This ] (none / 0) (#4)
by Tourette on Wed Jul 16, 2003 at 09:48:56 AM PDT

Indeed. Sleaze marketing targeted at novices, the ignorant or the gullible is nothing new. Witnesseth: the current spam epidemic - there wouldn't be spam if there weren't people dumb enough to believe that a bigger penis awaits on the other side of the Click Here Rainbow. But it takes on a whole new meaning in the land of computers.

Real cries "foul" when Windows Media Player pulls the usual MS tactics of hijacking file types, but Real is no stranger to taking already existing file associations upon installation and confusing the user into giving Real the job, or forever badgering the user with upgrades. You click on a link to a video and ten minutes later, you're waiting for the upgrade to finish downloading. By the time it's over, you'll click OK to anything, let alone questions worded in the usual "Are you sure you don't want to do that?" style of grammar so common to software.

McAfee and Symantec are *both* whores - to MSIE, as well as sleaze marketing, upgrades, etc. Spammers are one thing, but some of the stuff "reputable" companies pull in the interest of sales and market share makes them even scummier than the scum.


[ Parent | Reply to This ]



Au contraire.[ Parent | Reply to This ] (none / 0) (#5)
by kamnet on Thu Aug 07, 2003 at 05:28:17 PM PDT

I'm not defending their practice by any means - but you have to look at this issue from all sides.

Just because you or I don't care for it doesn't mean that it isn't an "excellent" marketing technique. The bottom line here *is* the bottom line, and if this encourages users to faithfully use their products, then it is indeed "excellent" marketing.

Honest marketing is a different beast altogether. Very rarely will you run into an honest marketer.

[ Parent | Reply to This ]



kkk[ Parent | Reply to This ] (none / 0) (#11)
by Anonymous User on Tue Aug 12, 2008 at 03:03:03 AM PDT

Free YouTube Downloader | YouTube to iPod | YouTube on PSP | YouTube to MP3 | YouTube to MP4 | YouTube to 3GP | YouTube to AVI | YouTube to MPG | YouTube to WMV | YouTube to DivX | YouTube to MOV | YouTube to WMA | YouTube Ripper YouTube to iPod | YouTube to iPhone | YouTube to PSP | YouTube to Zune | YouTube to MP4 | YouTube to Apple TV | YouTube to 3GP | iPod to PC Transfer

[ Parent | Reply to This ]


spamkiller[ Reply to This ] (none / 0) (#6)
by jsjohnson1 on Mon Sep 08, 2003 at 08:26:55 PM PDT

Yeah, I have the same problems with them. I also have a problem that keeps recurring with spamkiller. Every few months it goes haywire, eats up all my ram and my virtual memory and my system slows to a crawl. Thier only suggestion is that I keep uninstalling and reinstalling their program. That would be ok if my friends and spammers list could be carried over, it can't. You would think they could get it right rather than saying wipe the program off your system and reinstall.
! !
[ Reply to This ]


aderalahoo.com [ Reply to This ] (none / 0) (#9)
by rickman on Fri Jun 06, 2008 at 03:14:59 AM PDT

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[ Reply to This ]


wslaat[ Reply to This ] (none / 0) (#10)
by thegame on Sat Jun 14, 2008 at 01:35:35 AM PDT

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