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Reader Voices: Who Pays for Content? | 21 comments (21 topical) | Post A Comment
Who actually pays for content[ Parent | Reply to This ] (none / 0) (#4)
by claborne on Tue Jun 26, 2007 at 11:36:08 AM PDT

There is a lot concern about people like Google and others not paying for content. People need to first realize that you can't just apply the old operating model of content producers to books and magazines and follow the money. You need to first adapt your perspective to what we have today, web 2.0, where there are producers and value adders all along the chain. Much of what we have is co-collaboration. Google isn't getting this for free. They do pay for it through people to design UI and systems that field a massive infrastructure to gather and assimilate the content in a way that I want. Google adds value or they wouldn't exist in the new model. Look at the system and I think that you will find that people that are not adding perceived value will die away.

In strict terms, I think that many content producers are in fact compensated in many ways, sometimes via advertising revenue from the traffic that flows in. Does InfoWorld (even this BLOG) receive any add revenue. InfoWorld creates value, is rewarded via advert dollars and pays you. In the end, I pay for content. I buy the products that have inflated price tags that cover advertising dollars in your on-line magazine. It's not the end of the world, it's change, it's "wikinomics" at work and it will continue to evolve. http://cyberthought.com

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Reader Voices: Who Pays for Content? | 21 comments (21 topical) | Post A Comment
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