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Reader Voices: Who Pays for Content? | 44 comments (44 topical) | Post A Comment
Rise of the writer[ Reply to This ] (none / 0) (#2)
by Anonymous User on Mon Jun 25, 2007 at 01:38:41 PM PDT

Newspaper spend a lot of money on presses, delivery trucks and all of the other things that go into putting words on paper and distributing these pages. As such they have a vested interest in making sure that these costs will be covered and avoid anything that will put their revenue stream at risk and they invest heavily in quality control (aka editing). In the online world printing and distribution costs are minimal so in the earlier phases of the online world we have lots of new voices and business models. At the same time the velocity of information has increased as had demands for peoples attention. As a result writers and organizations that can get useful information to people quickly will eventually be a bigger success online and will ultimately be paid more too. At the present time advertisers are slowly shifting their marketing budgets online. As they see results they will move more online and online writers' salaries will go up. Right now advertisers are not optimizing their budgets and are allocating too much money to traditional media, particularly for consumer goods that skew younger.

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Reader Voices: Who Pays for Content? | 44 comments (44 topical) | Post A Comment
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