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Playing Games With Customer Rights | 35 comments (35 topical) | Post A Comment
punishing the retailer[ Parent | Reply to This ] (none / 0) (#27)
by Anonymous User on Fri Nov 12, 2004 at 11:41:33 AM PDT

The retail is exactly who should receive the wrath of unsatisified customers. The retailer exists as a middle-man between producer and consumer. As such they add no value to the transaction other than giving the consumer a point of contact for information and service related to the products. If the retailer doesn't like playing middle-man then it's time to find a different business. If enough retailers see unhappy customers taking business elsewhere they will pressure wholesalers who will pressure producers. Along the way there will probably be some businesses that get hurt but that is not the concern of the customer - his only concern is getting the best value out of his purchases.

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And yet you know this?[ Parent | Reply to This ] (none / 0) (#28)
by kamnet on Fri Nov 12, 2004 at 12:14:33 PM PDT

If you, as a retailer, know in advance that this is how the system works, and you still choose to purchase software from these vendors knowing that these problems exist, then that burden SHOULD fall on you, and in my opinion it is only fair.

As the retailer, when you stock an item, you are asking your customers to trust you that this product will do what it says it does, and that if there is anything special the customer needs to know that they will be told about it up front. AND that if this program doesn't work as advertise or REASONABLY expected to, that you will take the product back and refund their money. You are putting your company's name, reputation and trust behind this product when you choose to promote and sell it.

To do anything less is completely irresponsible.

Oddly enough, I have NO issues with returning software to Wal-Mart. Yes they will make a small argument that they can only exchange defective CDs or software and not refund it. My counter argument is simple - the included license and end-user agreement are INSIDE the box. I cannot read and agree to them unless I first purchase it and read them. These agreements ALWAYS state that if I disagree with any part of the license that I am required to uninstall the software and return ALL portions of the software and packaging to the retailer I purchased it from for a FULL refund. And as the retailer, they assumed FULL responsibility for upholding this license by purchasing it and then reselling it to me. Also, as a concession to their concerns and needs, I always accept a Wal-Mart gift card with the amount credited back to me so that I can still spend the money in their store.

I have not needed to use this policy anywhere else, but if I did, then I would have no problem doing so, and I don't find it unreasonable to expect a retailer to support their customers over their suppliers.

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